design director & digital creative

Adrian Cabrero

Since 1986 • NYC branding, visual design & front-end dev A minimal, One page website showcasing the work of visual effects producer Alena McDougal.
Featuring a responsive layout and HD html5 video, and smooth scrolling. UI/UX design, front-end dev, and project management Design & development of various product related campaigns and individual website enhancements. Most recently including: A redesigned single product page which increased product conversion by 15%. A redesigned full-width global navigation and footer which lead to increased consumer engagement. design of a slide-in salon locator module, which increased bookings to company salons. Development and design of A successful holiday campaign which sold out giftsets and blew past expectations. branding, UI/UX design, & front-end development An interactive gallery of photographs by an up and coming fashion and street photographer.
Featuring mobile first design, Lazy loading for a long 1 page experience. front-end development & design 700k+ unique hits and a social reach of over 6 million in the first week of launch, is an unforgettable international viral success. The website was covered by an international assembly of press: Adweek, Animal New York, Buzzfeed, Comedy Central, Consumerist, Creativity, Huffington Post, Mashable, Metro News France, The Awesomer, The Scottish Sun . . . branding, UI/UX design, & front-end development A minimal, one page website showcasing the work and offerings of Alexandra Townsend, a florist and day-of event coordinater. The website helped her business become a top searched entry on search engines for event coordinator in the New York City area. Her business immediately doubled in conversion. tech lead, UI/UX design, & front-end developer A corporate website designed and developed in-house from the ground up using a custom-built HTML5 template. The goal of the website redesign was to consolidate the company's 8+ online identities into an overarching brand identity. At launch, website engagement doubled and conversion increased by a 25%. branding & UI/UX design A Modernized branding was launched with a responsive website built first for mobile and tablet friendly browsing. The website is optimized for search engines and frequent news/blog updates. The audience for the website was aged 13 to 90, which drove the design to be as simple as possible. branding, UI/UX design & front-end dev The band had been using many pre-existing services to showcase their music and share show venues. The goal of the website was to create one destination where fans could instantly hear the bands latest music, see show dates and gatehr news. This was accomplished by tapping into the API's of each service and customizing them to the band's website design and branding.

In 2004, I built a pseudo social network and nearly got kicked out of high-school.

Since then I’ve been crafting my skill as a user experience specialist with a background in interactive design and front-end development.

By day, I'm an Associate Design Director for Estee Lauder at Bumble and bumble. At Bumble I lead UX/UI design strategy and manage a team of designers + front-end engineers. I make sure details are executed as planned and on schedule.

When I’m not at my desk I’m most likely hanging with my pup, Norman, and photographing people on the streets of New York City.

Resume Portfolio